Trading · E-Commerce · Technical Sales
We make products
BAR Ventures distributes selected products through specialized online shops and additional sales channels. We connect manufacturers and trading partners with customers across trade, industry and e-commerce.
Why manufacturers partner with BAR Ventures
We are an independent trading and e-commerce company focused on technical sales – bringing your products to businesses and end customers through additional sales channels.
01
Technical sales & product expertise
Products that require explanation need more than a simple product page. We prepare technical information, specifications and areas of application in a clear, accessible way and support customers in selecting the right product – in B2B and B2C alike.
02
Two customer worlds, one partner
Your products reach both commercial customers and end consumers through specialized online shops and other suitable sales channels. This unlocks additional demand without adding unnecessary complexity on the manufacturer’s side.
03
Direct contacts & reliable processes
Short decision paths, clear points of contact and dependable execution from the first conversation to ongoing supply. Orders, terms and operational processes are agreed transparently and bindingly.
For manufacturers, trading partners and businesses
BAR Ventures builds and operates specialized digital sales channels for selected product ranges. We connect manufacturers and trading partners with demand from trade, industry and e-commerce.
For manufacturers
Unlock additional digital sales channels for your products. We handle product preparation, marketing, sales and customer service through our specialized online shops with the goal of a long-term sales partnership.
For wholesalers & distributors
We source selected product ranges for our specialized online shops, unlocking additional demand from trade, industry and the consumer business. We are looking for reliable trading partners for a long-term and growing collaboration.
For trade & industry
Through our specialized online shops, businesses gain access to selected products for construction, industry and engineering – with detailed product information, clear specifications and professionally structured assortments.
Our core industries
We focus on technical product ranges that require explanation – where expertise, structured product presentation and targeted sales make the difference.
Construction & trades
Building materials
Materials for new construction, renovation and fit-out – from specialized building materials to products for trades, retail and construction companies.
Fit-out & contract projects
Interior fit-out products
Products for professional interior fit-out, including profiles, skirting boards and accessories – for trade businesses, contract outfitters and end customers.
Industry & engineering
Industrial sands & specialty granulates
Technical sands and granulates in defined grain sizes for applications in industry, construction and engineering – as bagged goods, big bags or loose material.
Surface technology
Blasting abrasives
Blasting abrasives for various surface treatment processes – for industrial, trade and technical applications.
Further product areas
Beyond our current focus areas
Our existing product ranges are a starting point, not a limit. If you manufacture technical or specialized products and are looking for an additional sales partner, we are happy to assess whether your range is a fit for BAR Ventures.
Explore our online shops
For each of our core industries, we build dedicated, specialized online shops – each with a clear focus on one product world.
Leistenmarkt.de
Leistenmarkt.de is a specialized online shop for skirting boards, transition profiles, and accessories for the perfect flooring finish.
New Shop in Development
Another specialized online shop for trade and industry is currently under development.
Grow with us
Jobs at BAR Ventures
We are looking for people who want to get things done – in purchasing, e-commerce and operations. Open positions are published here; unsolicited applications are welcome at any time.
Frequently asked questions from manufacturers
Wondering whether BAR Ventures is the right sales partner for your products? Here we answer the questions manufacturers ask us most often.
We start by getting to know your company, your products and your existing sales structures. We then assess which product ranges fit our sales channels and what a commercially viable partnership could look like.
If the framework is right, we align product data, terms, availability and operational processes. Our goal is an uncomplicated start with clear points of contact and as little additional effort as possible on the manufacturer’s side.
We look for manufacturers with high-quality, specialized products or products that require explanation – where professional digital marketing can create real added value.
We are not limited to specific industries. What matters most to us is product quality, attractive market potential, reliable supply capability and the basis for a long-term partnership.
No. A perfect digital data structure is not a prerequisite for working together.
Existing product data, price lists, images, technical documents and other information can serve as a starting point. We then assess how this information can be sensibly structured and prepared for our online shops.
We place great importance on high-quality, accessible presentation.
This includes structured product information, meaningful images, technical data, clear descriptions and sensible placement within the assortment. Especially for products that require explanation, we want to give customers as much relevant information as possible before they buy.
The focus is on our own specialized online shops. Depending on the product, brand and sales strategy, additional suitable digital sales channels may be used.
Our aim is not maximum reach at any cost. We select sales channels deliberately, based on whether they fit the product, the brand and its positioning.
A pricing structure that works in the long run is an important part of a good partnership for us.
We take into account a brand’s positioning, existing sales structures and the market’s economic conditions. Our goal is sustainable sales, not short-term growth through aggressive pricing.
Our aim is to offer manufacturers an additional professional sales channel – without them having to build all the structures for digital direct sales themselves.
We take on a large part of the operational work around product presentation, marketing, sales and customer communication, while contributing our experience from specialized online retail.
We are not looking for short-term supplier relationships, but partnerships that benefit both sides over the long run.
For us, that includes transparent communication, reliable processes, competitive terms and the willingness to jointly explore how a product range can evolve over time.
Let’s talk about your products.
Are you a manufacturer, wholesaler or customer looking to work with us? Send us a message via the form – we will get back to you shortly. The initial consultation is free of charge and without obligation.
BAR Ventures e.K.
Sülzgürtel 6
50937 Köln
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